Healthcare Brand Achieves a Unified Brand Portal
Client
Novartis
Year
2015
Service
Website UX/UI
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The client team sought to unify their brand materials and cultivate a consistent brand image across their entire customer base.
A unified iPad user interface (UI) was designed to provide personalized prescription benefit information, tailored to specific audiences, while maintaining a consistent brand look for sales teams.
This brand redesign, well-received by stakeholders, was subsequently translated into brochures and the company website, ensuring a cohesive brand experience across all touchpoints.