By expanding its online services, iagnosis.com aimed to cultivate a new type of consumer receptive to online consultations and interactions with dermatologists.

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An integrated campaign was launched, utilizing office brochures, patient questionnaires, retail brochures, signage, and pop advertising to promote the new service.

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Through this comprehensive campaign, DermatologistOnCall.com established itself as a leading brand within the online dermatology consultation market.

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