Building Buzz for Homeowner Website with Humor
Client
NJHouse&Home.com
Year
2006
Service
Art Direction/Copywriting
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NJHouse&Home, a new online resource and vendor portal for homeowners, needed to launch in a NJ marketplace.
A highly visual and impactful ad campaign was crafted to grab attention, highlight their extensive service listings, and spur immediate action.
The humorous tone engaged readers and made the resource portal relatable with playful visuals depicting common homeowner struggles.
Most importantly, the focus on immediacy encouraged users to act, driving visits to the website and engagement with vendors.