Advertising
Adding Life to Chemicals & Materials Brand
Client
Cytec
Year
2007
Service
Art Direction
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Cytec Industries Inc., a specialty chemicals and materials technology company based in New Jersey, required a brand campaign to revitalize its image and draw attention to its offerings.
A visually compelling campaign was developed to achieve these goals.
The campaign ran across B2B publications, leveraging the effectiveness of direct mail and public relations.
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