Branding
Launching a Winning Clothing Line to US Retailers
Client
Oksana Baiul Collection
Year
2002
Service
Identity Design
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Oksana Baiul launched her own line of skating and lifestyle clothing, targeting U.S. retailers and consumers.
Working closely with Oksana Baiul, the 1994 Olympic Gold Winner, and her team, we created a clean, upscale identity for her clothing line.
Ads were placed in skating and consumer publications, and promotional materials and catalogs were distributed to retailers.
The Oksana Baiul Collection became a popular, upscale brand in the skating industry, eventually expanding to include lifestyle clothing and multiple lines of skatewear.
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